Our Story
The team behind Cambodia’s most consequential brands and causes
Our History
Rooted In Cambodia, Connected Globally
Founded by Kounila and Anirudh, Mekhala grew from independent consulting begun in 2018 into a registered firm in 2020 — built to meet a clear and growing need: strategic communications of international standard, delivered with local depth.
The firm came of age through disruption. As the pandemic reset the industry, Mekhala expanded into the development sector, adding research, behaviour-change and evaluation to a practice already grounded in corporate and brand communications. That pairing — commercial creativity with evidence and rigour — now defines the work.
From an early mandate with a leading international brewer to programmes backed by USAID — work that made Mekhala a U.S. Government federal contractor — the firm has built standing across both worlds. Its footprint is anchored in Cambodia, with selected campaigns reaching across Asia.
Our Values
Creating Meaningful Conversations
We provide strategic counsel and corporate communication services tailored to each client’s unique needs and context. Our team is known for innovation, delivering forward-thinking solutions that help industry leaders manage communications effectively with key stakeholders across Cambodia and Indochina.
Guided by empathy, innovation, and sustainability, we are deeply invested in the sectors our clients operate in and focus on building long-term relationships that create mutual value. Honesty, transparency, and fairness remain at the core of everything we do.
The Driving Force
The people behind the work
Our Approach
The S.T.O.R.Y Method
Our communications framework is designed to create tailored, measurable, and results-driven strategies for every client and campaign.
Situation
We begin by understanding your SITUATION. We take the time to fully comprehend your current position, your goals, and the challenges you face.
Target
We conduct thorough TARGET analysis. We identify
your key audiences and stakeholders, and understand their needs, preferences, and behaviors.
Objectives
We develop OBJECTIVES that are specific, measurable, achievable, relevant, and time-bound (SMART). These objectives guide our strategy and help us measure success.Response
We create a tailored RESPONSE. This includes crafting compelling messages, choosing the right communication channels, and planning effective tactics.Yield
We contuously monitor and measure the YIELD of our efforts. We use data and analytics to optimize our strategy and tactics, ensuring we deliver the best possible results for you.