We craft the narratives that make brands and institutions understood — turning strategy into stories people remember, share, and act on, across earned and digital channels.
Senior counsel grounded in a deep read of the Cambodian and Indochina landscape, helping leaders navigate reputation, positioning, and stakeholder relationships with clarity.
Brand identities and design systems built to resonate locally and hold up internationally — from visual identity to campaign-ready assets, consistent across every touchpoint.
Trusted relationships with Cambodia’s leading English- and Khmer-language outlets, earning credible coverage and protecting reputation when it matters most.
Corporate communications and visual media — from executive messaging and reports to photography and film — that convey substance with polish.
Vetted influencer partnerships and performance-minded digital campaigns that extend reach authentically, pairing the right voices with the right audiences.
End-to-end event communications and production — launches, press conferences, and films — coordinated to the last detail and built for coverage.
Preparedness and rapid response — protocols, messaging, and steady counsel — to protect reputation through sensitive and fast-moving situations.
We design and produce IEC (Information, Education & Communication) materials — storybooks, posters, and training guides — translating complex messages into culturally resonant, accessible content for community and government audiences.
We design and implement Social and Behavior Change Communication (SBCC) campaigns, combining behavior change frameworks, community engagement, and multi-format storytelling to shift knowledge, attitudes, and practices on public health, environment, and social issues.
We conduct formative and evaluative research, including Knowledge, Attitudes and Practices (KAP) surveys, to understand audience knowledge and barriers and identify the behavioral drivers that inform effective campaign design.
We design and deliver M&E frameworks — from pre/post assessments to full campaign impact reports — to measure knowledge gain, behavior shift, and communication effectiveness for our clients and their donors.
From brand campaigns to national development programmes, we help you communicate with clarity, credibility, and impact. Tell us what you’re working on — we’ll help you shape it.

Anirudh is a seasoned strategic communications specialist and business development expert at Mekhala, with a distinct focus on corporate communications and public relations in Cambodia and Southeast Asia. Transitioning from a legal career in 2018, Anirudh has since applied his analytical acumen and deep understanding of local markets to deliver incisive insights and craft bespoke, impactful strategies for clients.
Anirudh’s diverse background in commerce and law from Gujarat National Law University (India) has been effectively repurposed into the realm of strategic communications. His expertise lies in ensuring compliance with local customs and practices, and in developing strategic plans that resonate with the unique dynamics of the Cambodian market. Anirudh is proficient in English, Hindi, and has an intermediate understanding of Khmer, which further enhances his ability to navigate the local market dynamics.
Since joining Mekhala in 2018, Anirudh has been a driving force behind the agency’s growth and success. His unique blend of analytical thinking, communication expertise, and understanding of diverse markets positions him as an invaluable asset for clients aiming to enhance their corporate communications and public relations capabilities. His innovative approach to strategic communications consistently brings fresh perspectives to the industry.

Kounila, the managing partner at Mekhala, expertly guides the firm’s Cambodian operations, specializing in integrated marketing strategies, public relations, digital campaigns, and market research.
With a background in journalism and a six-year tenure reporting for Agence France Presse (AFP) and other international media outlets, Kounila brings a profound understanding of the Cambodian media landscape. She has partnered with a diverse array of clients, from multinational corporations to international organizations and government agencies, crafting impactful narratives for communities and target audiences.
Kounila has led numerous successful campaigns across both the corporate and development sectors, demonstrating her versatile expertise in strategic communications. She holds a Bachelor’s Degree in Media and Communications from the Royal University of Phnom Penh, and a Master’s degree in Public Policy with a specialization in International Relations from the Lee Kuan Yew School of Public Policy (NUS).
Recognized as a leader in her field, Kounila was listed in Forbes 30 under 30 Asia for marketing and media category in 2017. Her impactful approach continues to make a significant mark on the strategic communications industry in Cambodia.