AANZFTA Trade Communications Campaign – Cambodia

Design and deliver a multi-country communications and business engagement campaign supporting the ASEAN-Australia-New Zealand Free Trade Area (AANZFTA)

Mekhala designed and delivered a multi-country communications and business engagement campaign supporting the ASEAN-Australia-New Zealand Free Trade Area (AANZFTA). The project strengthened understanding of trade opportunities arising from the upgraded agreement and helped position AANZFTA as a driver of inclusive regional growth.

Our Role

  • Strategic communications design and messaging for policy audiences and MSMEs.
  • Content development, copywriting, design, and production management.
  • Coordination of technical validation, translation, and stakeholder review across ASEAN partners.

Task/Outcome

  • Explainer Videos – Developed multilingual animated explainers (English, Khmer, Lao, Vietnamese) translating complex AANZFTA provisions into accessible stories for MSMEs across ASEAN.
  • Business Engagement Factsheets – Designed visually engaging fact-based briefs summarising insights from regional and national business roundtables, highlighting MSME success stories and actionable recommendations.
  • Case Studies – Produced four high-impact case studies capturing tangible results from regional trade support projects in trade facilitation, competition policy, and women’s participation in IP.
  • Ministerial Communications Package & Video – Crafted the flagship AEM-CER report and 5-minute video presented to ASEAN Economic Ministers, showcasing progress and future priorities under AANZFTA.

Delivered a cohesive suite of communication tools adopted by regional trade bodies and ASEAN stakeholders to enhance visibility, accessibility, and stakeholder engagement around AANZFTA’s economic cooperation initiatives.

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