OXFAM – Cambodia, Laos, Vietnam – Mekhala Radiant Communications Co., Ltd.

OXFAM – Cambodia, Laos, Vietnam

Capacity Building, Media Communications

Technical excellence in integrated communications and GEDSI principles

Mekong Water Governance Project (IP3)

Mekhala was tasked with delivering technical excellence in integrated communications (Design, Social Media Management, Imagery, and Capacity Building) with a deep commitment to Gender Equality, Disability, and Social Inclusion (GEDSI) principles.

Protect All Mothers: Regional Maternity Protection Campaign

From November 2020 to May 2021, Mekhala led a regional communication campaign for Oxfam across Cambodia, Laos, and Vietnam in support of “Protect All Mothers: Securing Dignified Lives for Women,” a campaign advancing maternity protection and workers’ rights grounded in ILO Convention 183. Mekhala developed the campaign’s regional communication strategy, led on-the-ground implementation in Cambodia, and provided ongoing content and design support to Oxfam’s Laos and Vietnam country offices.

Our Role

Developed the regional communication strategy for the campaign across Cambodia, Laos, and Vietnam, and led on-the-ground implementation in Cambodia.
Provided ongoing content, design, and content-calendar support to Oxfam’s Laos and Vietnam country offices.
Produced a bilingual (Khmer/English) social media toolkit and video content built around maternity protection and workers’ rights messaging.
Coordinated media and public-figure partnerships to extend the campaign’s reach, including securing Miss Universe Cambodia as a public voice for the cause.
Facilitated stakeholder workshops across Oxfam’s Cambodia, Laos, and Vietnam teams, and conducted impact monitoring and evaluation, submitting a final campaign report.

Task/Outcome

Create a 14-month work plan and audit Oxfam Mekong’s social media channels.
Design templates, print-ready leaflets, and stand-posters.
Manage social media channels with weekly regional media monitoring.
Deliver photography/video coverage for 3–4 regional events.
Produce 2–3 infographics/animated explainers and policy briefs or digital cards.
Conduct a 2-day virtual/hybrid workshop on ethical storytelling, photography, and social media.
Archive all assets and submit a final engagement report with performance metrics.