HEINEKEN April Fools – Cambodia

April Fool’s "prank party"

Mekhala supported HEINEKEN Cambodia in launching a bold and unforgettable April Fool’s “prank party” in Phnom Penh, drawing nearly 700 invited guests for a spectacular night of surprises on April 1st. Mekhala led guest coordination, securing the attendance of key influencers, content creators, and media. We also developed PR kits, coordinated media outreach, and supported content amplification — resulting in over 500K views across press coverage and nearly 500K views generated by influencer and creator engagement on social media platforms.

Task/Outcome

  • Hosted a major brand launch in Phnom Penh, drawing 400+ guests, including VIPs and media.
  • Gained widespread media coverage, generating 300K+ impressions across local and regional outlets.
  • Engaged 20+ influencers, driving 375K+ views on social media.
  • Distributed PR kits and partnered with artists, adding 150K+ organic impressions.

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