TIGER – Cambodia

High-profile press conference announcing their collaboration with renowned rapper Vannda

Mekhala supported Tiger Beer and Baramey Production in organising the high-profile press conference announcing their collaboration with renowned rapper Vannda. Mekhala curated a guest list featuring top influencers, content creators, and prominent figures in Phnom Penh, ensuring a strong and relevant audience for the event. On the day of the press conference, Mekhala provided on-ground support, coordinating with guests and encouraging live social media engagement through posts and shares to maximise visibility across platforms.

Task/Outcome

  • Collaborated with a major beverage brand and production company for a press conference in Phnom Penh, announcing a partnership with a local artist.
  • Curated a guest list of 25+ influencers and media figures for targeted attendance.
  • Managed on-site coordination, driving 100K+ social media impressions via live posts.
  • Secured local media coverage, generating 125K+ views across platforms.

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