Mekhala was tasked to run four weekends (Saturday and Sunday) apple sampling activation for Blue Whale to introduce their apple brands (Pink Lady and Candine) to customers at 5 stores of Lucky Supermarket in Phnom Penh, inviting customers who shopping at the store to taste and buy their apples.
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Anirudh is a seasoned strategic communications specialist and business development expert at Mekhala, with a distinct focus on corporate communications and public relations in Cambodia and Southeast Asia. Transitioning from a legal career in 2018, Anirudh has since applied his analytical acumen and deep understanding of local markets to deliver incisive insights and craft bespoke, impactful strategies for clients.
Anirudh’s diverse background in commerce and law from Gujarat National Law University (India) has been effectively repurposed into the realm of strategic communications. His expertise lies in ensuring compliance with local customs and practices, and in developing strategic plans that resonate with the unique dynamics of the Cambodian market. Anirudh is proficient in English, Hindi, and has an intermediate understanding of Khmer, which further enhances his ability to navigate the local market dynamics.
Since joining Mekhala in 2018, Anirudh has been a driving force behind the agency’s growth and success. His unique blend of analytical thinking, communication expertise, and understanding of diverse markets positions him as an invaluable asset for clients aiming to enhance their corporate communications and public relations capabilities. His innovative approach to strategic communications consistently brings fresh perspectives to the industry.
Kounila, the managing partner at Mekhala, expertly guides the firm’s Cambodian operations, specializing in integrated marketing strategies, public relations, digital campaigns, and market research.
With a background in journalism and a six-year tenure reporting for Agence France Presse (AFP) and other international media outlets, Kounila brings a profound understanding of the Cambodian media landscape. She has partnered with a diverse array of clients, from multinational corporations to international organizations and government agencies, crafting impactful narratives for communities and target audiences.
Kounila has led numerous successful campaigns across both the corporate and development sectors, demonstrating her versatile expertise in strategic communications. She holds a Bachelor’s Degree in Media and Communications from the Royal University of Phnom Penh, and a Master’s degree in Public Policy with a specialization in International Relations from the Lee Kuan Yew School of Public Policy (NUS).
Recognized as a leader in her field, Kounila was listed in Forbes 30 under 30 Asia for marketing and media category in 2017. Her impactful approach continues to make a significant mark on the strategic communications industry in Cambodia.