Big Bad Wolf Book Launch

PR and social media campaign for Big Bad Wolf Books Malaysia book sale.

We were tasked with supporting the organization of the 12 day biggest book sale of 1 million books to the public, running a PR and social media campaign from 1 December 2019 until 31 January 2020 to promote the biggest ever book sale to be held in Cambodia, organized by our client Big Bad Wolf Books, the world’s largest book sale, from MALAYSIA. The Big Bad Wolf Book Sale has organized some of the largest book fairs in 10 countries and was launched in Phnom Penh on 9th January 2020.

Task/Outcome

  • Inviting top government officials (Minister of Information and Minister of Information)
  • Social media management and localization of content
  • Public relations campaign & media relations
  • Press events at the sales
  • Photography & video production
  • Corporate partnerships with Grab, Cellcard, PiPay and more

Link: https://drive.google.com/file/d/1gLvBy91NjtXzzFDm_hBSrILd4ZfiiDfz/

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